UK

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Brand success in the new world

October 27, 2015

Sustainability is a major goal for any brand. In order to become sustainable, a brand must make an emotional connection to its customers. In order to make an emotional connection, a brand must constantly engage and evolve its relationship with its customers. In her speech at the GfK Future …

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From paper to pixels

October 12, 2015

Joe Comiskey - head of the eCommerce Innovation and Strategy Team at Unilever – was the first speaker to take the stage at the GfK Future Consumer Summit 2015. He started the day by analyzing some of the major changes in the lifestyles of global consumers over the last decade, while also …

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2014’s record breaking black friday sales

October 6, 2015

The retail landscape has changed dramatically in the UK over the last few years with the recession seeing the closure of many well-known retailers, often leaving high streets vacant and desolate. But last year, Black Friday saw many flood to the high streets again to grab a bargain. GfK …

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