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Who really leads in the kitchen?

May 1, 2015

It’s probably fair to say that retailers target most of their advertising for “all things cooking” towards women. But are the ladies really still the driving force in the kitchen – and therefore in kitchen purchases? And which countries harbor a population that is simply bursting with cooking …

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The Power of Ethnograpic Immersions

January 13, 2015

“I want to understand the world from your point of view. I want to know what you know in the way you know it. I want to understand the meaning of your experience, to walk in your shoes, to feel things as you feel them, to explain things as you explain them. Will you become my teacher and help …

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The rise of the influential vloggers

December 11, 2014

Have you heard of Michalle Phan, Zoella, Tanya Burr or Pixiwoo? No, neither had I until I recently ventured into the world of the beauty video logger or “vlogger”. These are some of the most influential people in the cosmetics industry and they’re doing it from their bedrooms. The …

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Should luxury brands be playing games?

December 10, 2014

I used to associate gaming with spotty teenagers sat in their bedrooms killing aliens at four in the morning. But, I have since come to realize that gaming is much more than just that. Gamification is a technique that marketers are using to connect with consumers on a deeper …

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Where (or wear) next for wearable tech?

November 6, 2014

Unlike the rapid uptake of tablets, the wearables market remains significantly untapped. Industry leaders and underdogs alike have launched products onto the market in an attempt to capture consumer imagination, but, according to our latest research, sales of wearables remain a long way from …

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