With customers becoming increasingly conscious about the performance of their devices, a trend towards high-end feature specifications is observable in smartphones, consumer electronics devices, home appliances and IT equipment. Why performance matters? On the consumer side, the expectation …
Read moreIt has been a full decade since the launch of the first iPhone, and it's easy to forget that life used to be simple for smartphone manufacturers. Around the same time each year, consumers would wait fervently for the launch of the latest new gizmo. There was plenty of time to create hype, …
Read moreEight years ago, Starbucks developed its own app for mobile payments. Today, it’s still held up as the gold standard in the United States. In Asia’s rapidly developing market, where mobile payment is eight to nine years ahead of the West, things are quite different. In China, you can …
Read moreEvery brand wants to broaden its client base, but to achieve this is one of the biggest challenges facing marketers. The key to success lies in building a relationship between consumer and brand. From this strong foundation, you can increase penetration, but also upgrade light buyers into …
Read moreAccording to the results just released from our online international survey, three out of ten people (31%) answered firmly that they “would rather have more time than more money”. In comparison, only one out of ten respondents (9%) disagreed with the same statement. The survey also asked how …
Read moreAutonomous vehicles have the potential to disrupt everything we know about driving. Earlier this year, I attended a panel discussion regarding the advancements in autonomous driving at the 2017 Consumer and Electronics Show (CES). One conclusion from this session was that it is no longer a …
Read moreThe household appliance industry has been particularly impacted by rapid-evolving technology and Connected Consumer innovations. Our user experience (UX) researchers and designers are fortunate to see and test many cool-looking prototypes that integrate these innovations before they hit the …
Read moreThe world of consumer technology has steadily moved toward an ecosystem model over the last few years; whereby a single manufacturer has created an interconnected set of devices touching upon several facets of a consumer’s life, from communication to entertainment to housework. For …
Read moreWhen I was just starting out as an industrial designer, I can remember rolling my eyes when I heard some prominent designer or design agency talking about how designers were going to save the world. I thought they were a bit full of themselves (and I still do), but that doesn’t mean there …
Read moreWhen applying human factors engineering in medical and drug delivery device development, the end goal for manufacturers is a successful validation study. Proper application of best practices in human factors engineering throughout the development process, not just at the end, is how that …
Read moreWelcome to the world of the experience economy where experience triumphs over rationality. How consumers think and feel about your product or service is driven by the sum total of all their experiences with your brand. The user experience you provide equates to the delivery of your brand …
Read moreConnected consumers around the globe have brands wondering what smart product technologies are next in line for mass adoption. Even though a number of emerging tech trends have enormous potential, the smart home in particular stands out as one that offers endless opportunities for brands. …
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