User Experience

With customers becoming increasingly conscious about the performance of their devices, a trend towards high-end feature specifications is observable in smartphones, consumer electronics devices, home appliances and IT equipment. Why performance matters? On the consumer side, the expectation …

It has been a full decade since the launch of the first iPhone, and it's easy to forget that life used to be simple for smartphone manufacturers. Around the same time each year, consumers would wait fervently for the launch of the latest new gizmo. There was plenty of time to create hype, …

Eight years ago, Starbucks developed its own app for mobile payments. Today, it’s still held up as the gold standard in the United States. In Asia’s rapidly developing market, where mobile payment is eight to nine years ahead of the West, things are quite different. In China, you can …

Every brand wants to broaden its client base, but to achieve this is one of the biggest challenges facing marketers. The key to success lies in building a relationship between consumer and brand. From this strong foundation, you can increase penetration, but also upgrade light buyers into …

According to the results just released from our online international survey, three out of ten people (31%) answered firmly that they “would rather have more time than more money”. In comparison, only one out of ten respondents (9%) disagreed with the same statement. The survey also asked how …

Connected consumers around the globe have brands wondering what smart product technologies are next in line for mass adoption.  Even though a number of emerging tech trends have enormous potential, the smart home in particular stands out as one that offers endless opportunities for brands.  …

In a recent Let’s Talk Payments article, I discussed Elon Musk’s recently published Master Plan part 2 that outlines his vision for the future of Tesla, which now includes the acquisition and merger of Solar City. In my article I pointed out the disappointing omission of an in-vehicle payments …

The difference between buying a product and then actually living with it is a bit like choosing a roommate. Your first choice might automatically be the person you have most fun with: the one who makes you laugh and who’s always up for an adventure. But is that always the right …

Good user experience (UX) in online and offline retail shopping matters.  A poor experience can poison the well, and people simply will not go back, especially if they have functional, sexier alternatives.  Another dimension of this, of course, is that paid and owned media are losing …

One of the challenges that organizations face is how to gain a deeper understanding of their customers. As researchers, one way to deliver this understanding is through storytelling. We go to great lengths to convert our insights into digestible snippets. Recent advances in virtual reality (VR) …

Each year, thousands of people worldwide are injured or killed in motor vehicle accidents involving a distracted driver. Rapid growth in the installation and use of in-vehicle electronic features, along with an array of associated visual and auditory cues, are adding to driver distraction. …

When Consumer Packaged Goods (CPG) manufacturers think digital, behavioral tracking and social media often come to mind. However, as we’ve uncovered in our Tech Trends Report, innovative technology is changing consumers’ lives and subsequently, the products and services they purchase. When …