User Experience

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The emerging and evolving UX of virtual reality

March 31, 2016

Virtual reality (VR) has had its ups and downs over the last few decades, but all signs point to 2016 as a watershed year for VR entering the mainstream of consumer technologies, as we highlighted in this year’s Tech Trends 2016. Facebook’s purchase of Oculus will finally bear fruit this year …

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ROI and UX: the ‘piñata effect’

September 28, 2015

Let’s start by stating the obvious: no organization sets out to create a bad user experience (UX). Yet, poor user experiences frequently happen. Enter the Piñata Effect. As many of us know about piñatas, they are filled with candy – and everyone wants the candy. Each boy or girl is …

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Who controls the smart home? Part 1: The Problem

September 18, 2015

The phrase “smart home” often conjures up mental images of the Jetsons or EPCOT Center where every device easily, seamlessly, and flawlessly talks to every other device in the home. The home owner is then able to sit back and admire how all of their little gadgets complete tasks, share data, …

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Best practices for using digital ethnographic tools

September 16, 2015

As experience experts, ethnographic projects are some of our favorite opportunities to explore everything from the American mediascape to journey mapping patient experiences. For many of these projects, we have leveraged traditional in-home ethnography to gain an authentic look into the lives …

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Are you going tone deaf to car audio cues?

July 21, 2015

I notice from my own life how over-stimulated I am sometimes. Whether I'm bombarded with video messages on screens on a commuter train, or am subjected to ambient noise while in the city center, I'm constantly receiving messages about my environment. It's no wonder that when I get into the …

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