User Experience

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5 Steps That Will Make Smart TV Apps Smarter

September 22, 2014

As a mind-boggling array of new devices provide a constant supply of information and social connection, consumers are demanding that their TVs keep pace. At this year’s CES and SXSW, smart TVs were at the forefront of the discussion about the evolving role of television. At their core, smart …

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Is the time right for the smartwatch?

September 16, 2014

With the headline news at IFA 2014 that Apple will be joining the likes of Samsung, Huawei and Sony in launching a smartwatch, our new global study* offers a unique insight into consumers’ views on wearable technology in China, Germany, South Korea, the UK and the US. What expectations do …

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Does Generation Y really hate driving?

September 10, 2014

It has become common currency in recent times to classify Generation Y as uniformly disinterested in or even hostile to driving. However, GfK’s recent study on their attitudes and motivations reveals a much less simplistic picture, with 74% of the 18 – 34 age group appearing in the more …

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Maximising Mobile at BAFTA

May 23, 2014

It can feel as though we are constantly being bombarded with facts, figures and statistics about mobile. But what does any of it mean, and how can we start to make sense of the mobile jungle? This was the theme of Maximising Mobile, hosted by GfK at the iconic BAFTA location in London, which …

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2014 Mobile UX Design Trends: Embracing MINIMAL

May 1, 2014

For the past few years we’ve experienced a steady lean toward minimalist design of digital space. As new technologies, such as higher screen resolutions and faster networks, influence the aesthetics of digital surface, our decisions in choosing the right approach for designing mobile interfaces …

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Actionable Eye Tracking

March 11, 2014

Many practitioners are divided into two opposing camps: those who are pro eye tracking, and those who are against it. The proponents seem to want to use eye tracking for every study, regardless of its objectives. The opponents, on the other hand, claim that eye tracking is just “smoke and …

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