Young Shopper

The Peruvian Shopper

January 7, 2016

If one wants to assess opportunities for innovation or re-launching in the Peruvian market for next year, one way is to understand the different ways that people buy. Here a couple of examples of what happens in the country and, possibly in similar Latin American countries. Market for home …

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Young Shopper: All about UK’s young shoppers!

December 2, 2015

Retailers need not be at all concerned about young people in the UK shunning “real” shops. According to our study, while almost half of youths (aged 16-21) believe shopping online will grow in importance in the next two years, 72% think they will use physical stores to research and buy products …

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